Trade Area & Demographic

LOCATION, LOCATION, LOCATION

Whether you are starting, relocating or purchasing, your location is a critical component for success.

What is a Trade Area?

A trade area is a contiguous geographic area around a location from which the customer base is drawn. Our software tools, paired with our expertise, expose positive and negative trade area features as well as demographic attributes that impact your location and practice.

TRADE AREA REPORT

Gain market intelligence and in-depth knowledge of the community that a healthcare practice services. A trade area report provides answers to questions such as these:

 
THE BOUNDARY OF THE TRADE AREA
  • What is my market penetration?
  • What does the trade area border?
  • Is this the right site for my location?
  • Can the area support another location?
  • What factors may impact my location?
 
INSIDE THE TRADE AREA
  • What is the demographic profile of the trade area?
  • Who am I marketing to?
  • What is the location to population ratio?
  • What ethnicities compose a trade area?
  • What characterizes a profitable location?
  • How can I distinguish between multiple trade areas?
  • What will the trade area look like in the future?
 
Answers to these questions will help you make informed business decisions.

PRACTICE REVIEW REPORT

When purchasing a practice you need to understand what you are buying. 

WE PROVIDE ANSWERS THROUGH: 
  • Trade Area Analysis
  • Location Study
  • Demographics 
  • Major Area Projects
  • Property Analysis
  • Stability Projections
  • Relocation Options
  • Lease or Purchase Review

You are buying more than a business.

DEMOGRAPHIC REPORT

Our demographics reports provide statistics inside a trade area.  Exposing information such as population, household composition, income, ethnicity and more provides details that directly benefit you.
 
We identify demographic areas that positively or negatively impact your location. 
 
IDENTIFY CATEGORIES SUCH AS:
  • Age and Sex
  • Household Size, Type
  • Income
  • Education Attainment
  • Ethnicity
  • Total Population
  • Total Daytime Population
  • Future Growth 
 
We produce specialized reports to help you make well-informed decisions.

GIS MAPPING INCLUDED IN ALL REPORTS

Our software uses thematic maps to understand and analyze information critical to your location.  GIS mapping helps you visualize the make-up of the trade area by providing clear, colour maps illustrating demographics like ethnicity, income and much more. We provide information on:

  • How the location trades
  • Where core customers reside
  • Potential targeted marketing campaigns
  • Comparative side-by-side opportunites
  • The best location, through a visual depiction

ORDER YOUR REPORT

GAIN INTELLIGENCE WITH OUR
TRADE AREA
AND
DEMOGRAPHIC SOFTWARE
AND BENEFIT FROM SUPERIOR KNOWLEDGE OF YOUR MARKET